First and foremost let me say that I researched and visited six out of the seven sites listed below. Here you will find honest and real facts about UK supermarkets supported by images, dates and some figures about shopping online around Europe. Who are the fastest brands to deliver groceries? Depending on the country you […]
About Paul Alves
Why Customer Journey Mapping?
A customer journey map is the multi-directional tool that helps you understand the individuals’ experience when visiting your pages and see what they’re trying to achieve. In this post you’ll discover how online users (fictitious characters) will interact with your online business. Which will help you, and/or your team identify unseen opportunities to enhance their […]
21 SaaS Marketing Tactics – Part 2
As a SaaS company, you need to capture but and above all captivate your audience in order to get those must needed new clients in to scale your business faster. Reading time to finish the post is: ~4-5 minute If you read 21 Saas marketing tactics part one you will noticed that we focused more […]
21 Saas Marketing Tactics – Part 1
Here you’ll find Saas marketing tactics for any Saas business size. We’ve found that the Saas’s success rate is quite low in the U.K. market. Why? Because many Saas lose focus and forget to consult their customer mapping document, and/or marketing tactics, sales. This is your chance (sometimes unique) to use and apply the bait […]
How Digital Strategy Can Save Businesses?
Have you created your digital strategy space in this (newly created) digital world yet? If yes, congratulations! You’re safe. However robust your digital strategy might be you must go back and revise it (preferably) every quarter. Is this needed for your business to survive in this highly competitive online marketplace? Again, the naswer is yes. […]
Why Link Building Strategy?
Why do you need link building? Many ask why link building still is one of the most important skills in the SEO industry. If you keep reading, you’ll understand it soon enough. If you’ve been doing SEO the old fashioned way – probably something that looks like this: You’ve done your on-page SEO, i.e. changed […]
Content or SEO Audit?
Content or SEO audit – Which one and Why do we need it? When a site starts to hold alot of content (posts, images, videos, pdf guides, checklists, tutorials … etc) and it’s growing further, an audit is required. But the question that will pop out is: Which one should we do? Content or SEO Audit? […]
Vertical Search Hacks to Rank Quicker
Vertical search – what does it mean? Vertical search is pretty much similar to universal search, except that vertical search engine focuses on a specific category, media type or genre of content, according to Wikipedia. Vertical Search hacks will be presented further down. There is however, a combination of vertical search engines and big data […]
Digital Content Marketing Insights To Take Into 2018
As we turn this final page of digital content marketing and say goodbye to 2017, I thought we could take some time to reflect upon this past year. Why? Well, we can only benefit from this opportunity to prepare ourselves for the upcoming year by reviewing and analysing the previous one. We’ll start with online […]
Mr Lefoufu Diary – Preface
The dairy of a grumpy business owner. Reading time: 2 minutes This story covers our grumpy B2B hero Mr Lefoufu – frustrated, grumpy and disruptive. His business stands still, despite the attempts to generate meaningful leads. Our protagonist (Lefoufu) can’t keep up with market trends and new technologies. He’s desperate and running out of options, […]
13 Reasons Why Your Content Strategy is Failing
[updated: 06.03.19] Reading time: 6–7 minutes Did you ever ask yourself why your content fails? You should. Writing content that will attract and keep people coming back for more, can be daunting and exhausting. Here is a little framework (reminder for some) for you the reader, before we go into details. In order to develop […]
Lead Generation -10 Quick Steps Guide
Reading time: 4-5 minutes. Lead generation has to be the honey’s bee of your Inbound marketing strategy. Whatever you do, you will be depending on content to reach out and get more leads, right? If you agree that content is key and you’re serious about your online strategy read this quick “Lead Generation Guide”. Developing […]
How to fix your digital strategy while avoiding pitfalls?
Reading time: 6 minutes 55′. Did you say how to fix digital marketing strategy to adapt to customers, competition and market technology? But these changes haven’t really worked.. yet. Perhaps your online business is struggling to adjust to the new technologies and market demands? You’re naturally concerned, and your doubts are genuine. But do not […]
9 Plus Essential Plugins To Help Your Content Marketing
Which essential plugins to boost your content marketing strategy? If you create and deliver content through a WP site you’ll need crucial WordPress plugins to customise your cms to perfection. I’d say as best as you can. With thousands of plugins to choose from, it quickly becomes impossible to find and select the great from […]
Strategies to Market Your Small Business – Guide Part 1
Are you confused when it comes to find effective marketing strategies for your small business? You keep marketing your small business day in and day out, but you are struggling to find clients. We know it is a tough one to crack. Let me tell you that you are not alone. For some strange reason […]
How to win customers with multi-channel strategy ? Part 1
We’ll talk through how to structure and align your multi-channel strategy using a step-by-step sequence. Are you, like many other small or medium size business owners feeling it’s the time to pause, regroup ideas and start a strategic review? Perhaps you get frustrated with the same questions – but with so many components and options […]