A customer journey map is the multi-directional tool that helps you understand the individuals’ experience when visiting your pages and see what they’re trying to achieve. In this post you’ll discover how online users (fictitious characters) will interact with your online business. Which will help you, and/or your team identify unseen opportunities to enhance their […]
About Paul Alves
21 SaaS Marketing Tactics – Part 2
As a SaaS company, you need and must captivate your audience and get new clients in to scale your business faster. Reading time to finish the post is: 5 minute If you read 21 Saas marketing tactics part one you will noticed that we focused more on active ways to go about it. If you […]
21 Saas Marketing Tactics – Part 1
Here you’ll find Saas marketing tactics for any Saas business size. We’ve found that the Saas’s success rate is quite low in the U.K. market. Why? Because many Saas lose focus and forget to consult their customer mapping document, and/or marketing tactics, sales. This is your chance (sometimes unique) to use and apply the bait […]
How Digital Strategy Can Save Businesses?
Have you created your digital strategy space in this (newly created) digital world yet? If yes, congratulations! You’re safe. However, robust your digital strategy planning might be you must go back and revise it (preferably) every quarter. Is this needed for your business to survive in this highly competitive online marketplace? Again, the naswer is […]
Why Link Building Strategy?
Why do you need link building? Many ask why link building still is one of the most important skills in the SEO industry. If you keep reading, you’ll understand it soon enough. If you’ve been doing SEO the old fashioned way – probably something that looks like this: You’ve done your on-page SEO, i.e. changed […]
Content or SEO Audit?
Content or SEO audit – Which one and Why do we need it? When a site starts to hold alot of content (posts, images, videos, pdf guides, checklists, tutorials … etc) and it’s growing further, an audit is required. But the question that will pop out is: Which one should we do? Content or SEO Audit? […]
Vertical Search Hacks to Rank Quicker
Vertical search – what does it mean? Vertical search is pretty much similar to universal search, except that vertical search engine focuses on a specific category, media type or genre of content, according to Wikipedia. Vertical Search hacks will be presented further down. There is however, a combination of vertical search engines and big data […]
Digital Content Marketing Insights To Take Into 2018
As we turn this final page of digital content marketing and say goodbye to 2017, I thought we could take some time to reflect upon this past year. Why? Well, we can only benefit from this opportunity to prepare ourselves for the upcoming year by reviewing and analysing the previous one. We’ll start with online […]
Mr Lefoufu Diary – Preface
The dairy of a grumpy business owner. Reading time: 2 minutes This story covers our grumpy B2B hero Mr Lefoufu – frustrated, grumpy and disruptive. His business stands still, despite the attempts to generate meaningful leads. Our protagonist (Lefoufu) can’t keep up with market trends and new technologies. He’s desperate and running out of options, […]
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