Crafting user stories
Finding, creating (consistent) and sharing quality content with audiences is getting more difficult and complicated than ever before.
Yes, there is so much (crappy content) out there, and often one repeats what’s already there. And yet the question is: how and where can we change that?
Start with this simple exercise
- Keep your business content goals aligned
- Short list specific clients and/or users (Personas)
- Identify keyword phrases that these users are searching for
- Bring it and enhance that on-page copy with ideation* process.
- Organise and deliver varied in-depth content format to wow readers, users
- Label that content as informative, educational or selling topic
- Control, rinse and repeat.
*What is Ideation? It is the process where you generate practical, obvious ideas and/or solutions through sessions such as: sketching, brainstorming, wall-mapping, etc. People are daily connected and well informed, so don’t waist their time with bla-bla-bla, just give them what they want.
Use the above structure to build trust, relevancy and brand authority. It’s all about quality content.
Be specific
Content strategy has become paramount in connecting online and offline consumers with brands. If you don’t have a good story or value to share, it’s obvious that no one will bother to read or listen to you.
Your audience loves storytelling, and industry facts, examples. When creating a mapping process you’re (helping) building your own story so you can offer them useful, relevant message and engaging value proposition.
We help craft unique content strategies that are tailor-made to your business’s needs.
Content Execution
Once you know your goals, what to offer and why you then can move on to your visual user mapping. This way it’s far easier to see what is needed to fill the gaps.
You can add related keywords into your copy that will help move the needle.
It will become clear where your next step is needed and/or insert the type of medium that will better inform your readers.
Channels to Reach Out
Nowadays there are hundreds of platforms where you can reach your audiences with your unque message.
From online blogs, social to the traditional channels such as: local magazine, newspaper etc.
But remenber these must be aligned with your content strategy.
Your business must have its unique content strategy approach to quickly share the message of the company, product/service and its campaigns.