Digital workshop

Do you or your team lack digital marketing skills?

Our digital marketing workshop is 100% designed to adapt to your business.

Your business will have 80% more chances to succeed if you combine people with the right mindset, skills, integrating robust processes and continuous learning.

As a leader you should also trust your instincts, brainstorm ideas, be creative, organise and lead your team to digital marketing transformation.

Where do you begin?

Here’s how you will start it.

This is a practical hands-on workshop course. We’ll be using your industry data; you will work in duo or small groups to uncover and analyse valuable insights to create customer journey maps. You’ll use this data to uncover pain points in order to design optimised experiences for your specific audience.

The most logic place to start is getting a documented digital strategy out and re-check your goals for the next 6-8 months. By revising your business’ vision, goals and the short and medium-term actions,  you’ll get to know where you are, what is stopping you and see where you are going next.

Your user mapping is a key (moving) part of your strategy and should therefore, be aligned with your goals. You need to know your visitors/ users inside-out, their intentions, needs, wants and/or how you will be able help them. A must do step.

CMI often shares the following two key elements with the community, that you should remember at all times:

• Understand your business goals.
• What is the mission at hand.

These are great, but I’ve added a third:

• Who is my real audience and Whom am I talking to?

With these core elements in mind, you’ll be able to see your next steps clearly.

So, now you need to start thinking about what type of content you should be creating and sharing with your audience.

We like to strategise new plans to help businesses execute online marketing campaigns that deliver measureable results for their clients.

I help small-to-medium sized businesses (SME’s) with digital marketing strategy and tactical content implementation. We also love to work with/help startups too, as long they are ready and looking to speed up their tactical marketing efforts. This is an ideal compromise for startups that do not yet have or cannot afford to hire a full-time marketing person.

What will the digital marketing workshop deliver?

I will work hands-on with a business/startup owner (s) or managers for a fixed period of time. Commitment is needed from your end. But, you should consider this as an investment!

For those of you who might be unfamiliar with this topic – imagine you’re a customer searching for your own products.

Let’s assume that your prospects are browsing for your services/products, but you failed to show up at the top of search engines with relevent benefits, information. Ouch, losing potential clients is hard to accept.

By attending our digital marketing strategy workshop you will learn how to fix that.

In other words you will be able to create a digital marketing master plan – along with a roadmap around these moving parts: Voice of the business (V.O.B), Voice of the customer (V.O.C), Content strategy, and SEO.

You’ll get to implement content marketing tactics/campaigns to deliver your targeted audience what they really need or want.

We then resume all of that in one worksheet business alignment/performance tool (below) to see where you are lacking skills.

We will use/share a visual graphic mapping exercise to highlight your competencies, brand message, lead generation skills, values etc. You will learn how to identify your ideal customers and how to check on your main competitors.

We’ll then continue to look at your market analysis and draw a first report which will be then aligned with your business and campaign’s objectives. Once this stage is completed, we can start the implementation planning aspect showing you where to prioritise.

In other words – how and when you’ll get there, who will do what and when. We wait until the project is up and running, then control and draw first conclusions. These steps can save you up to 2-3 months. Bear in mind that these are just high-level stages giving you an idea how it all works together.

What is included?

Our bespoke digital workshop will include the following:

• How to start a market & competitor research,
• How to quickly identify (your best) audience,
• How to create (and follow) a case for content marketing,
• How to execute (mapping) SEO strategy,
  
• How to put all in One page strategic plan (OPSP),
• Plus many other tools and checklists included.

We will also run through a quick Web content management system exercise. This part of the workshop is useful to understand how to get the best out of your CMS, but also needed to boost confidence and knowledge.

You will get a one-day fast-paced workshop. At the end of which, you will have created your content marketing plan, developed good understanding of tactical and operational positioning, but also content marketing channel distribution/promotion.

The Digital Marketing Framework

I will present and work around the S.O.S.T.A.C  framework** – along with my own interpretations and adaptations.

Often entrepreneurs think that they know how to or can tackle everything in their path. They often handle marketing strategy, sales, tactical implementation, outbound marketing etc.

Let’s say few people can do that. Yet, digital marketing is evolving fast and we will assume that you need a solid framework to start with. Of course, we’ll assess your skills, priorities and focus on strategy and tactical implementation after.

(*) Example: Freemium business model – When selecting this model, you’ll offer the initial service at no cost to the end-user. This is a great way to introduce the basic-level service free of charge and start building relationships with prospects. They will become customers when you introduce them to paid services at later stage. Did you know that Spotify started as a freemium business model?

(**) S.O.S.T.A.C (is a digital marketing planning model developed by Paul Smith).

Who should attend this workshop?

The digital marketing workshop is designed for professionals who already have a basic understanding of marketing and/or sales. It is recommended for content marketing managers and Web developers who may need and/or want a solid grasp of tactical marketing strategy processes, as well as an understanding of industry best practices. It’s also useful for people who populate and/or update a Web Content Management Systems (WCMS) – it may include:

• Someone new in online marketing role
• Those looking to update their digital marketing skills
• Other decision makers such as: sales & marketing managers, web manager, product development, social media or content management people who need to get up to speed in order to work more effectively with their other team mates.

Why should you attend?

By attending this bespoke digital marketing strategy workshop you will learn how to:

• Develop, plan and execute proven marketing strategies that drive business sales
• Prioritise and focus your efforts on subjects that matter
• Take advantage and control the old and the new communication channels
• Ask key questions, survey your audiences and get market feedback
• Learn how to gain competitive advantage
• Write content marketing that will boost your return on investment.

and you will also be able to understand the how, when and the why’s of the execution of your plan of action. All designed to achieve a long-term growth.

How much for the digital marketing workshop?

Full day digital marketing workshop + checklists + assessment tools = £1450 – up to 5 people.

50% payable now – Instalments are accepted thereafter, you can spread over a period of 6 months.

You can book a Content Marketing Strategy

We’ve just created this customised content workshop to fit your business’s goals.  Here’s a sample below.

Is your content marketing really effective? Do you get a positive return on your investment (R.O.I)?

Our content marketing workshop will scrutinise your business goals,  channels and operational tactics and will show how to control the whole process. We’ll work closely with your teams to understand and/or align business goals and priorities before putting a new strategic plan up in order to create, distribute, engage and measure it.

UX Mapping & Data Analysis

We really enjoy creating new ideas out of your data and transform it into action plans.

Business executives and marketers should be able to learn from collected data as soon as possible. Not quite sure where to start? We will show innovative ways to gather valuable user data from your analytics and any other free tool, gauge market and competition before writing any communications plan.

We will help you turn your user data into an actionable intelligence asset/plan whilst reducing internal costs.

What to do next?

How do I go about, find out…, who delivers the training?

What does it include/cover? Is it relevant to my business? etc – we suggest you to:

• Download our digital assessment tool and start your own audit [ Free].
• Book/take a 30-40 minute chat to discuss the business strategy phases, after completing/taking the assessement.
• Call us 01252 679885 and /or book a workshop session. (optional)
• Ask us for the welcome pack and/or ask questions via our contact page.
• Or click on chat button on right hand side screen (Free live-chat).

Thanks