A customer journey map is the multi-directional tool that helps you understand the individuals’ experience when visiting your pages and see what they’re trying to achieve. In this post you’ll discover how online users (fictitious characters) will interact with your online business. Which will help you, and/or your team identify unseen opportunities to enhance their […]
Digital Marketing Strategy
Find out how you can use digital strategy tactics in a more effective way.
The list below (aka archives) of blog posts is displayed by date (descending order) and organised by topics. If you prefer, you can browse the articles organised by topics. Enjoy.
How Digital Strategy Can Save Businesses?
Have you created your digital strategy space in this (newly created) digital world yet? If yes, congratulations! You’re safe. However robust your digital strategy might be you must go back and revise it (preferably) every quarter. Is this needed for your business to survive in this highly competitive online marketplace? Again, the naswer is yes. […]
Digital Content Marketing Insights To Take Into 2018
As we turn this final page of digital content marketing and say goodbye to 2017, I thought we could take some time to reflect upon this past year. Why? Well, we can only benefit from this opportunity to prepare ourselves for the upcoming year by reviewing and analysing the previous one. We’ll start with online […]
How to fix your digital strategy while avoiding pitfalls?
Reading time: 6 minutes 55′. Did you say how to fix digital marketing strategy to adapt to customers, competition and market technology? But these changes haven’t really worked.. yet. Perhaps your online business is struggling to adjust to the new technologies and market demands? You’re naturally concerned, and your doubts are genuine. But do not […]
Strategies to Market Your Small Business – Guide Part 1
Are you confused when it comes to find effective marketing strategies for your small business? You keep marketing your small business day in and day out, but you are struggling to find clients. We know it is a tough one to crack. Let me tell you that you are not alone. For some strange reason […]
How to win customers with multi-channel strategy ? Part 1
We’ll talk through how to structure and align your multi-channel strategy using a step-by-step sequence. Are you, like many other small or medium size business owners feeling it’s the time to pause, regroup ideas and start a strategic review? Perhaps you get frustrated with the same questions – but with so many components and options […]