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Digital Marketing Strategy

Find out how you can adopt and use effective web strategy tactics.

The list below (aka archives) of blog posts is displayed by date (descending order) and organised by topics. If you prefer, you can browse the articles organised by topics. Enjoy.

Feb 28 2019

Why Customer Journey Mapping?

Customer Journey mapping tool

A customer journey map is the multi-directional tool that helps you understand the individuals’ experience when visiting your pages and see what they’re trying to achieve. In this post you’ll discover how online users (fictitious characters) will interact with your online business. Which will help you, and/or your team identify unseen opportunities to enhance their […]

Written by Paul Alves · Categorized: Digital Marketing Strategy · Tagged: Customer acquisition process, Customer journey management, Mapping customers

Jul 31 2018

How Digital Strategy Can Save Businesses?

Have you created your digital strategy space in this (newly created) digital world yet? If yes, congratulations! You’re safe. However robust your digital strategy might be you must go back and revise it (preferably) every quarter. Is this needed for your business to survive in this highly competitive online marketplace? Again, the naswer is yes. […]

Written by Paul Alves · Categorized: Digital Marketing Strategy · Tagged: Business Tips, Content Marketing Examples, Strategy Content

Dec 30 2017

Digital Content Marketing Insights To Take Into 2018

Digital-Content-Marketing

As we turn this final page of digital content marketing and say goodbye to 2017, I thought we could take some time to reflect upon this past year. Why? Well, we can only benefit from this opportunity to prepare ourselves for the upcoming year by reviewing and analysing the previous one. We’ll start with online […]

Written by Paul Alves · Categorized: Digital Marketing Strategy · Tagged: A/B Testing, Digital Marketing Strategy, Strategy Tips

Feb 27 2017

How to fix your digital strategy while avoiding pitfalls?

Download-SWOT-Analysis-Template

Reading time: 6 minutes 55′. Did you say how to fix digital marketing strategy to adapt to customers, competition and market technology? But these changes haven’t really worked.. yet. Perhaps your online business is struggling to adjust to the new technologies and market demands? You’re naturally concerned, and your doubts are genuine. But do not […]

Written by Paul Alves · Categorized: Digital Marketing Strategy · Tagged: Business Strategy, Digital Marketing, Digital Marketing Strategy, Marketing Automation Process, Strategic Marketing Plan, Strategy Content

Aug 31 2016

Strategies to Market Your Small Business – Guide Part 1

Marketing your business

Are you confused when it comes to find effective marketing strategies for your small business? You keep marketing your small business day in and day out, but you are struggling to find clients. We know it is a tough one to crack. Let me tell you that you are not alone. For some strange reason […]

Written by Paul Alves · Categorized: Digital Marketing Strategy · Tagged: Business Strategy, Email outbound, Outbound marketing, Strategic Marketing Plan

May 23 2016

How to win customers with multi-channel strategy ? Part 1

Email_subscription

We’ll talk through how to structure and align your multi-channel strategy using a step-by-step sequence. Are you, like many other small or medium size business owners feeling it’s the time to pause,  regroup ideas and start a strategic review? Perhaps you get frustrated with the same questions – but with so many components and options […]

Written by Paul Alves · Categorized: Digital Marketing Strategy · Tagged: Business Strategy, Marketing Strategy, Outbound marketing

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Paul Alves

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