Content Marketing the How and Why
The best way to go about it in content marketing is to start by creating a visual representation of the whole process.
This helps you create and maintain content that answers the needs of your target audience.
We start with data and persona profiling followed with the buyer’s mapping. Our experts will then pop-up with a clear roadmap, which is the main ingredient to deliver and achieve success in any business strategy.
Content marketing is actually one of the best ways to engage your audience. You need, however to analyse, study your buyer’s needs, the steps during engagement phases, topics read, resources,etc.
To segment your customer’s needs properly, before you decide on which content to offer them you’ll need a content strategy plan.
Why you need to define your Content Marketing strategy?
The obvious answer is: to attract, engage readers, visitors and transform them into clients/fans. To achieve this you need epic content. (Content marketing goals + Content topics + Online tactics /strategies.)
As Joe Pulizzi put it, find your sweet spot. This translates in: finding what your clients need or care about and show them how to fill their needs or solve their problems.
Download our free Content marketing assessment guide, which helps you implement a bespoke Content marketing strategy that gets you better results.
How to do Content marketing?
One must produce relevant content to gain, attract and grab audience’s attention. If you care and are creating, publishing content, do remember that this is one of the most important parts in content marketing.
If you know who your audience is, then you’re half way there. You only have to segment it and draw a customer mapping to help you better understand how to address your audience’s issues.
You then need to figure out what type of content, when and where to deliver it.
However, it is crucial that whichever content you may publish, you need to make sure it is relevant, well written if you want to attract and retain your online visitors.
What is the ultimate goal in content marketing?
Put simply, you need to create high quality content that is engaging, clear and informative enough for your online visitors to take action, and that’s the same whatever the size of your business. Also, the content needs to be optimised in order to be found in the search engines. And your ultimate goal is in some way quite simple “How you can deliver or solve your customers problems?”
Why do you need a content strategy plan?
Research your site’s content along with audience first, then, we must think how, what, and when to create that kind of content marketing you’ll need to effectively approach your niche market.
All logged in your content strategy template!
The online content marketing strategy itself will help translate your vision, market findings, adding up your savoir-faire and put it into tactical copy which we call copywriting. With the right content strategy in place it will soon transform your business. But if you haven’t followed the steps above then you shouldn’t put anything online until you have thought this stage through.
Read CMI website for other content marketing definition.
We can work with you as a team to build a content marketing strategy that meets the ultimate needs of your business. As a small team of English and international copywriters (French, English American, Portuguese speaking) we can help you create structure and develop a winning content marketing strategy, tailored to your business’s needs.
Like many business owners and marketers we all need great looking content marketing strategies.
These are only achievable with a smart content strategy planning in place.
Is your business to engage more often, create lead generation, and make sure that your customers will communicate with your brand?
- Then call or email us today. We will promise to help your business grow faster.