Search engine optimisation (SEO) approach
Did you know that SEO, Content and social media are inseparable?
Yes. So, if you want to get serious about your SEO strategy plan you should probably consider starting with an SEO audit. This will be your recommended starting point.
SEO can make it or break it. We think that in order to be profitable, search engine optimisation must team up with: customer satisfaction, social media and content marketing teams.
Yes, to be successful at SEO you need:
a) strategic planning
b) keyword/topic research
c) copywriters/content creators
d) social media campaigns citations (not platforms).
Your success in organic search will greatly depend upon: internal processes, techniques and flanked with analytical tools that when combined with other tools will provide unvaluable insights.
All the above is vital and necessary for ongoing SEO strategy plan, user experience improvement, relevancy and overall website authority.
What is an effective search engine optimisation?
Our consultants will first do extensive keyword research about your industry and its users to help find and pick super relevant keywords. Then will evaluate site’s pages, to see which element of your pages need optimization. We then provide you with a complete report.
Site Audit: is the first step to take – Look through the entire website report to find out how optimised it is before diving into any further campaigns. Get free website audit today !
Site optimisation: this stage requires us to read and analyse your audience; so we can start on-page and/or off-page optimisation. Want to try us? Send your requirements to arrange a call.
Control: We will start by analysing, reading and sending monthly reports based on collected data analytics allowing you to see where the improvements were made.
On-site SEO process
We design and produce unique SEO campaigns whatever the size of your business. We will start by asking you “Who is your primary customer” in order to start prep-working on your webpages. Only then we dive into any off-page optimisation.
on-page SEO phase
Throughout the on-page SEO phase we’ll carefully consider and focus on a variety of things (not exaustive list) such as:
- Tactical content/SEO audit
- About page
- Understand each page’ topic
- Keyword and topic research
- Analysis and planning phase
- Other innovative topic discovery and analysis
- Page per page elements
- Title and meta-tags optimisation
- Internal link structure
- Images ALT text…
- Content topic discovery & optimisation
- Site speed
- Security check
- Mobile responsive
Off-Site SEO process
- Local SEO
- Link building
- The quality of the inbound links
- The link buildling link authority rate
- Quality of links and anchor text.
- Visual data assets optimisation (DAO)
- Social media citations
- Press release
- Related keywords industry
Note: We can optionally even make these changes for you on your site if you provide the login credentials.
See the factores a bit more in detail…
Periodic Table Of SEO Success Factors [updated 2019]
Technical Audit – We will perform a complete analysis of your website from an expert perspective to ensure that the search engines are able to effectively find, read and index your web pages. (But also site speed; best keywords…)
Keyword Research – We’ll search, analyse and define your seo keywords and implement it in easy steps, as they will be the core engine of your online strategy. We’ll carefully select keywords that attract, engage, talk to your audience and deliver high traffic.
We’ll seek for relevancy along with non-competitive keywords as a priority, organise them into category baskets to help identify the fastest converting opportunities.
Competitors – I hope, you know who your competitors are – After a preliminary keyword research, we’ll check their best keywords match, then select and compare with four – five competitors’ keyword ranking against the ones you use. We then show you and select the more relevant ones, while suggesting a strategy to improve your online positioning.
On and Off site – We will analyse your internal webpage url structure and other important elements such as page content, word placement with audience phases in mind as these are highly weighted within the search engines algorithms structure.
Local SEO strategy – Local is built on the 4 Critical pillars of Local SEO. To begin we’ll set-up or review your business listing on Google+, which will allow you to show up more often on local searches. We also focus on Local Directory Citations (LDC), but we’ll explain you why this approach will bring much better results.
Link Building – An effective link strategy only brings you results if well structured. You must know or/and understand the value of your links. This is the area where CTH can help make a huge difference. We’ll show you the best practices, why and how to acquire relevant quality links, (internal & external) articles, popularity…
Monitoring & Reporting – We will provide you with monthly seo report including campaign keyword positioning, performance in UK or/and Worldwide. We can also provide you with your main competitors’ rankings.
SEO Services Hampshire, Surrey and Nearby Counties
If you don’t require a full SEO campaign, we understand and do not get upset. You might just need Link building or a local seo campaign for instance – that’s okay, just call us or email us to book an independent SEO consultant for you.
We provide search engine optimisation services on-site or remotely across the following counties:
Berkshire, Hampshire, Surrey, London and any nearby counties in the south of england (U.K.).
Local businsses you’ll be looking at Local SEO services such as:
Full Citation Audit Checks which includes the following:
– Google Map (Places) listings
– Yahoo/Bing Local listing
– Geographic branded keywords
– Directoies/ Map listings
– Competitive research
– Inbound Links – From Local city websites.
We will run an audit in order to find out your online performance and actual keyword positioning along with urgent recommendations.
FAQ – Want to know more about how…?
- Well is your website performing?
- How long does it takes to rank first page of Google?
- What’s the most cost effective way to increase website traffic?
- How long does it take to start ranking in Google?
Does your online business needs a strategic boost or a complete new SEO strategy?
Page updated on 10/08/2019