Search engine optimisation (SEO) strategy and approach
Did you know that SEO, Content and social media are inseparable?
Yes. Starting the year and going forward, you should consider investing time and resources in your site’ content, if you want to see a return on investment. If you’re serious about your business, you’ll need to get even more thoughtful about your SEO planning as this will help your online presence.
I’d (urgently) recommend auditing all of your site’s content to detect any overlapping or obselete information you may have. Delete, merge, redirect, and archive old content as needed.
Entity-based search is (still) on the menu, the Knowledge Graph (K.G) and the historical E-A-T (Expertise, Authoritativeness, and Trustworthiness) are strong items to focus on. Search engines will continue to work closely to improve other related factors.
Go and start working/revisiting the entire content (online & offline). Essentially you should be concentrating or scrutinise all the product. service and sales pages.
On the technical side, add new schemas to embed structured data and control your pages so search engines along with other Apps can see you.
This will allow Google and others to weigh your site’ content authority and trustworthiness.
The idea is – you need to work agile and as a team (Content, SEO, Designers…) so you’ll be able to create relevant, real-time informative content. Also, aim to demonstrate a solid and all year round satisfactory representation of your business in order to become a major brand differentiator.
SEO can make it or break it. If you didn’t know that in order to be profitable, you must team up with search engine optimisation; customer satisfaction; social media and content marketing teams.
Yes, to be successful at SEO you’ll need:
a) A strategic planning
b) Audience discovery and topic research
c) copywriters/content creators
d) Link Building
e) social media campaigns citations (promoting it – not platforms).
Your success in organic search will greatly depend upon: internal processes, techniques and flanked with analytical tools that when combined with other tools will provide unvaluable insights.
All the above is vital (necessary) for any ongoing SEO strategy plan, user experience improvement, relevancy and overall website authority.
You can also audit your website with our Free SEO audit tool. We send the report in minutes. This will allow you to see and/or re-organise your SEO strategic plan.
Read S.M.A.R.T online strategy this will help you develop an effective and realistic plan to achieve quick conversion and better results.
Can I do search engine optimisation myself?
Yes, you can. I will explain it in more detail below. Firstly read on the 10 steps required to take you through the next year.
Once you finish reading, at the bottom of this blog post, you will be given the option to either grab our “free On-Page SEO Checklist template” to start tackling your on-page SEO projects or ask us to help you.
SEO Implementation [ High-level] Process
- Research and list all industry and related topics
- Create and organise long-tail keywords basket (on those topics)
- Add to content SEO plan (Strategy planning)
- Build or revise topic page structure
- Improve blog categories or set up a blog
- Blog often or hire people to do it for you (increase space authority)
- Think of creating a link-building plan
- Add visual and/ or video content with tags before hitting publish
- Follow influencers or best in breed (SEO blogs & Google webmaster)
- Control and keep an eye on your dashboard (measuring your content’s performance).
Now if you decide to outsource here is a bit more detail
On-site SEO process
There is a research phase, analyses, and mapping to produce unique SEO campaigns whatever the size of your business. Start by asking “Who is our primary customer tye” in order to start prep-working on your webpages. Only then you can dive into any on and off-page optimisation.
on-page SEO phase
Throughout the on-page SEO phase we’ll carefully consider and focus on a variety of things (not exaustive list) such as:
- Tactical content/SEO audit
- About page
- Understand each page’ topic
- Intent and topic research
- Analysis and planning phase
- Other innovative topic discovery and analysis
- Page per page elements
- Title and meta-tags optimisation
- Internal link structure
- Images ALT text…
- Content topic discovery & optimisation
- Site speed
- Security check
- Mobile responsive
Off-Site SEO process
- Local SEO
- Link building
- The quality of the inbound links
- The link buildling link authority rate
- Quality of links and anchor text.
- Visual data assets optimisation (DAO)
- Social media citations
- Press release
- Related keyword topic industry
Note: We can optionally make these changes for you on your site if you provide the login credentials.
See the optimisation factors a bit more in detail…
Periodic Table Of SEO Success Factors […]
Research – We’ll search, analyse and define your seo keywords and implement it in easy steps, as they will be the core engine of your online strategy. We’ll carefully select keywords that attract, engage, talk to your audience and deliver high traffic.
We’ll seek for relevancy along with non-competitive keywords as a priority, organise them into category baskets to help identify the fastest converting opportunities.
Competitors – I hope, you know your competitors – After a preliminary research, we’ll check their best keyword topics match, then select and compare with four – five competitors’ranking against the ones you use. We then show you and select the more relevant ones, while suggesting a strategy to improve your online positioning.
On and Off site – We will analyse your internal webpage url structure and other important elements such as page content, word placement with audience phases in mind as these are highly weighted within the search engines algorithms structure.
Local SEO strategy – Local is built on the 4 Critical pillars of Local SEO. To begin we’ll set-up or review your business listing on Google+. This will allow you to show up more often on local searches. We also focus on Local Directory Citations (LDC), but we’ll explain you why this approach will bring much better results.
Link Building – An effective link strategy only brings you results if well structured. You must know or/and understand the value of your links. This is the area where CTH can help make a huge difference. We’ll show you the best practices, why and how to acquire relevant quality links, (internal & external) articles, popularity…
Monitoring & Reporting – We will provide you with monthly seo report including campaign keyword positioning, performance in UK or/and Worldwide. We can also provide you with your main competitors’ rankings.
SEO Strategy Services in Hampshire, Surrey and Nearby Counties in the South of England (U.K.).
Let’s chat over a cup of coffee and find out how we can help. We can go through a face-to-face meeting or setup a Zoom call if you prefer.
We provide more than search engine optimisation to Hampshire based companies, as we aim to guide, support and deliver strategic content planning for long-term growth.
As expected from SEO experts whether you are freelancing or managing and SEO agency, we only use transparent “white hat” techniques in our work. Yes, we also follow and stay in touch with other industry and search engines’ recommended guidelines.
Just to reenforce that our SEO strategy services are all about: bringing you more leads, attract new and old visitors, and improving conversion rates to get you more sales.
We work with SEO copywriters all around the world. We aim to deliver content SEO copy in plain English or any other European language. No fuss, no technical jargon, and no plagiarism either!
You can hire our SEO agency in Hampshire, Surrey, with confidence with results guaranteed!
Here’s what you’d get:
- Professional first report about your website (audit)
- Client industry discovery
- Keyword research
- Topic/Content planning
- On-page optimisation – (tags, body text, Headings, link linking…)
- Off-page optimisation – the link building
Our consultants will first do extensive discovery and move on to keyword topic research about your readers/ users (audience) to help find and pick super relevant keywords to create intelligent content.
Then if you’re happy with that we will evaluate more important site’s pages, to see which element of your pages need a little push (optimization). We then provide you with a complete report to highlight the recommended steps.
Simple optimisation steps
If you don’t require a full SEO campaign, we understand and do not get upset. You might just need an audit so you can implement it with your team. Or for instance a PR/Link building or a local seo campaign – that’s okay, just call us or email us to book an independent SEO consultant.
Local businesses – you’ll be needing Local SEO services such as:
Full Citation Audit Checks which includes the following:
- Google Map (Places) listings
- Yahoo/Bing Local listing
- Geographic branded keywords
- Local Directoies/ Map listings
- Competitive research
- Inbound Links – From Local city websites.
FAQ – Want to know more about how…?
- Well is your website performing?
- How long does it takes to rank first page of Google?
- What’s the most cost effective way to increase website traffic?
- How long does it take to start ranking in Google top pages?
Does your online business needs an online marketing push? Or is this more likely to be a new SEO strategy?
Either way you can:
- Arrange a discovery chat or get
free SEO audit report (prospects only)
- Download your free On-Page SEO Checklist template
If you want quick answers to your problem or initiate a remote project (no frontiers). just dial 01252 679885 to find out more and see how we can help you.
Page updated on 12/02/2020