Digital Strategy Consulting

Digital marketing has changed the way businesses behave and sell themselves. The focus is on being more disruptive, smarter, innovative and quicker than everything else.

Our digital strategy consultants help small and medium sized businesses differentiate themselves from the herd.

Why digital consultants?

If you want to crash the competition you must create a very effective digital marketing strategy that will set you apart from the herd. There is only two ways to go about it.

In the event that you decide to go for the first option (which is okay), then you must have premium tools. You’ll need the know how and processes to plan the sequences ahead.

How and Where can I find out more about digital strategy and its planning?

Planning and strategy go hand-in-hand. These are parts of the business that you can tackle yourself. Although, I recommend you to hire a digital marketing consultant to set the tone and guide you through the whole process.

Try SOSTAC® by PR Smith – S.O.S.T.A.C stands for :

Situation Analysis: meaning where are we now?
Objectives: Where to (state and log where do we want to go next?
Strategy: simply define and draw > how do we get there?
Tactics: these are the details of your strategy including the marketing mix & comms mix.
Action: these are the results/details of your tactics – who does what , when & processes & systems
Control: this is your dashboard with specific metrics to keep an eye at all times

Download our audit tool to assess your business before moving and/or start creating or improving your digital content strategy plan. Save time, money by assessing internal processes, if you want to keep that competitive market superiority.

A digital strategist consultant must be able to perform an audit providing you with clear and detailed information to address the business’s issues/problems.

Who needs a digital marketing strategy?

Answer: Every single business who has an online presence.

Why you should (first) perform a digital strategy audit?

We believe that every serious business needs to run a self digital business audit in order to identify what areas need improvement, but also see what is working well and not. The report can include: short online campaigns, product launch programme, sales and marketing funnels, etc. You and your team are often involved in the day-to-day activities and ofetn that could cloud your actions or even fail to see the reds alerts.

Note: Unless you’re one man band just starting your business you won’t be needing it.

The following people should perform an audit at least twice a year:

• 1. Business owners – that want better brand reputation and  increase sales revenue
     
  2. CEO’s – need to know the ROI originating from multiple content marketing campaigns
  3. Entrepreneurs or startups – looking to find and/or identify new market opportunities
  4. CMO’s – need research, data from market and direct competition whilst creating new strategies.

Put it this way – from the moment you and/or your people publish content online, it becomes old by the end of that day.

How Does a Digital Strategy Consultancy help you?

• Brings you to focus and align your business goals
• It gives you a clear direction to where you should go next
• It structures teams while helping you saving time and money
• It helps mapping/  understanding your target audience
• You will know of the market trends & stay ahead of competitors
• It helps you run digital marketing channels more efficiently
• Stay in control of sales and marketing – with specific metrics.

Advantages of online strategy

You will get much more from it compared with traditional marketing:

• Brand development: Your brand name can be out in a matter of minutes, (will take you a few months to be at the top)
• Quick and easy to implement: A few campaigns per quarter using blog and guest posting along with specific social platforms
• Easy to measure: Platforms offer their own dashboards
• Easy to adjust: You’re in real-time control and can reajust the targets, timing, Geo- location and costs
• Low cost: Get organic traffic plus quick focus ads strategy can help reduce the financial investment that your businesses have to face
• Huge return on investment: Nothing matters more to a business than the return on the investment it can get
• Super easy to share
• …

How to implement a digital strategy?

I recommend businesses owners to plan their online presence even if they’re just starting. Many are still asking tehmselves, how they can go about and sort out their digital strategy in order to really understand how to engage, communicate with their audience?

The key elements to look at are: resources, planning & internal processes and content marketing strategy.

Now, if you and your business are looking for digital marketing consultants that can plan, make recommendations but also manage teams without comprimising on the budget get in touch.

CTH can make your digital strategy GLOW:

• 1. Grow, save time and money: by eliminating misaligned processes and tactics, whilst retraining resources
  2. Learn from the competition: by producing detailed roadmaps that provide actionable tactics and differentiation
  3. Optimise ROI: by training internal staff, partner selection, and effective marketing planning
  4. Win new markets: by researching and analysing new market opportunities.

Digital strategy consultants are your best allies – they know how to plan, organise and create the following elements:

• 1. Run market research
  2. Perform & analyse audits: Get quick snapshot of potential  dangers and/or problems
  3. Web Content Strategy: vital to plan your content before creating it (landing pages, blog posts, microsites, user experiences, images, videos etc)
  4. Promotion & Advertising: understand email, content and social media marketing, to digital media channels (organic search, mobile, digital video, webpage lead generation, webinars, event, sponsorships)
  5. Technology: content management platforms, marketing automation, analytics and data (visual) management
  6. Partners: search for new serious partners for your business, whether its in content creation, optimisation and/or Website maintenance.

What are the main digital strategy benefits?

• 1. Professional and independent analysis from an experienced team.
  2. A comprehensive digital strategy framework allowing you to plan, organise resources whilst measuring performance and understanding the digital environment.
  3. Gauge competition and market best-practice to guide you and set priorities across the business/organisation.
  4. A digital strategy roadmap for all size business planning, execution, and business alignment.

What steps should you take next?

Download our marketing and sales audit automated worksheet to help you visualise your current situation. Then you can determine (on your own) if you need to email us OR schedule a 30 minute call.

Thinking starting your own digital strategy project right away? Need some pointers? You can either call us here: 01252 679885

or

Download our new digital service checklist

Page updated: 18.07.2019 | Image credits: Provided by Pakorn