FAQ

Business achievements

I value my business therefore I value my clients. I only share honest and sincere advice before embarking on a new journey.

Ways we helped clients and digital agencies grow:

1) Guided digital marketing agencies (consulting) identify market relationships betweeen brand and relevant topics/channels

Result: Web agency successfully increased rates by 20%, without losing any major clients.

2) Shared innovative framework for “quick wins” and time-saving

Result: Recommended customer insight+analytics framework. This tactic has improved client's visibility by over 80% while increasing traffic via new channels and conversion rates/ profits.

3) Overhauled online marketing agency’s sales-scoping approach

Result: Client can get an extra 40-50% in retainer fees for doing the same scope of work for future clients, ensuring the work is completed and highly profitable.

4) Analyzed IHG’s mobile app and recommended UX tactical approach

Result: Identified new quicker ways to book.  I also recommended new menu accessibility improvements based on G.A and other data collection. App client usability well accpeted while reducing customer complaints by a third.

5) Advised digital marketing agency on seo +content existent plan and develop multi-channel strategy plans to drive growth.

Result: Agency added new channel/tactical strategies, and increase traffic by 175% and new subscribers to their database in just four months.

Content

Content delivery/download

What should I do if I can’t download my content/template/order?

If an error or bad link is provided please email us and we'll reply to original email. You should then check your inbox.

I can’t open the file (s) or/and they’re missing! What to do?

Technical issues may occur so, do please email us as soon as possible with your reference number on email subject line and we’ll take care of the rest.

How long it takes you to send a proposal?

It will depend on how well and fast you complete the brief document. It can take up to 5-10 working days.

How do you send/deliver the digital work?

Is it protected? Yes, password protected.

Can I register mutiple profiles?

You can but we do not recommend that. You’ll get duplicate work, and we cannot be hold responsible for it and there isn’t any advantage in doing so.

Are you or your team digital certified?

Paul has updated his digital/SEO certification (2014-2018) Team also has their own certifications.

Do you accept work from international businesses?

Yes, we work with many foreign companies. We’re happy to work with all serious business people. Either small or big all companies are welcome.

Do you offer Service Delivery Management (SDM) work? How does it work?

On premium work/projects only.

Guest Blogging

Can I become a guest blogger?

Yes. We are now looking to recruit new guest bloggers to join our small team of expert bloggers on digital strategy innovation, inbound marketing, entrepreneurship, social media and more… We only accept original, controversial and exciting posts on any of the many areas mentioned above.
This can go from personal experiences to industry news, list, infographics, videos and reviews.

How do you select new guest bloggers?

We do a pre-selection and prioritise individuals who already have good experience, however, if you’re confident you can write, get in touch via our contact page and insert completed article of 250 words you’d like us to consider, along with your blog url (Social media, content marketing..) if you have one.Bear in mind that due to the volume of requests we receive, we cannot respond to all submissions.

If you think your article deserves a chance and meets our website editorial standards along with its content strategy, do mention that in the first sentence of your email. We do our best to let you know if your article will be published on our website. This process can take up to 2-3 weeks.

What are your blogging requirements?

We are looking to have :

:. Author’s bio including a anchor text link to your own website.

:. Posts that show and reflects the writing style of the CTH Blog.:. Genuine and high-quality written article, no copy and past as we’ll find out.

:. We will reject any articles that are intended as a link building farm scheme.:. And expect you to respect people and data privacy, display honest quotations, and/or third-party content referenced in the article.

:. Article or Posts must be submitted in HTML file or in a Word document and should include .png or .jpeg image (including attribution) attached separately.

Can I remove a post?

You can redirect a post or delete it if necessary.

What sort of content do you not tolerate?

We will not accept/tolerate the following content:
a) Swearing

b) Offensive opinions, views or racist language

c)Descriminating

d) Graphic sexual references

GDPR

What is GDPR all about?

European union (E.U) has decided to create an overall framework for data protection and individual's privacy. It's called GDPR.

It stands for: General Data Protection Regulation. Aka GDPR.

GDPR applies to all type of businesses using personal data, which means, anything that may identify an individual such as:

a) cookies;

b) IP and email addresses;

c) and postal code that are stored digitally.

All online data related with individuals and employees will be considered by GDPR. In your personal interest read our private policy.

Email marketing activities

If you take the time to read GDPR website, on their email marketing page section, you'll noticed that there isn't a detailed explanation regards to email marketing activities. Things like what is allowed and not allowed are barely covered, they however mention some rights.

We try to explain and simplify it further.

"Individuals’ rights"

It says, that you should check your procedures to ensure they cover all the rights individuals have. This should include, how you would delete personal data in case you were asked or provide data electronically and in a commonly used format.

As business we should review and display how we seek, record and manage data consent and whether we need to make any changes.

GDPR does allow businesses with a justified/legitimate interest in e-mail marketing, AKA ‘cold’ calling, to act or sent marketing e-mails to potential prospects/customers without thier consent. This is based on the Art. 21(2), (3) GDPR, howwever, the data subject (the receiver) always has the right to object the processing of personal data for direct marketing purposes.

Keep in mind, though, that the definition of legitimate interest is still an ongoing debate. Thus, GDPR requires the sender (s) to justify that a given communication is in the legitimate interest of the contacted business and does not risk the privacy of the individual in any shape or form. ‘Legitimate interest’ should not be used as a reason to ‘catch-all-and-carry-on-regardless’. At least this part is clear.

DMA further guidance

A business guideline is provided by DMA suggesting a clear 3-step process to decide if legitimate interest applies:

1. Identify a legitimate interest. It’s considered okay if there is a business interest on the part of the sender, as long as this is clearly pointed to the recipient.
2. Ask, is it necessary? A business objective can determine a necessity, but there's a clear difference between what is considered necessary and useful. That still remains unclear.
3. Strike a balance. Do the recipients’ rights override the sender’s interests in sending the email?

Ongoing GDPR talks:

We are aware of the GDPR guidelines and we do respect individual's privacy.

They also mentioned that "regardless of whether a company bases its marketing measures afterwards on its legitimate interest or on consent, the controller has to adhere to the data subject’s right to be informed. The content of said information depends on which justification reason is used."

Hope you got that. 🙂

One must wait to see whether the coming ePrivacy Regulation provides more clarity about this issue.

Other External Useful Links

• DMA ► GDPR essentials for marketers in U.K.  [PDF]
• European Commission ► What is personal data all about ?
• European Data Protection Supervisor (EDPS) ► Security Measures for Personal Data Processing [PDF]

Web strategy

How do I go about and start my web strategy?

That is a very difficult question to answer, because every business is unique. You’ll have to ask yourself some important questions… but you can start by reading our strategic action plan guide to get an idea. If you need our help just drop us an email.

How can I be sure that your digital marketing strategy will help me?

Our digital strategy framework was designed to help implement important sequences. It will also help define and structure your marketing strategy with an informed step-by-step process.

This will allow you to improve it as you go alone – [Templates and checklists provided in Word format.] We created a content matrix plus 6 other templates that are essential for businesses of any size.

Note: If you are a VIP subscriber, then you get access to all of the documents, including partners. Pragmatic documents based on experts around the world showing how the best strategies can be implemented to help you improve your digital presence.

Do you accept partnerships?

Are you open to a partnership?

Yes, we are open to any positive partnerships. Do get in touch via our contact page and explain your idea of a mutual partnership – must state clear benefits, otherwise we do not consider it.

Do not forget to include how you do see us going forward in time. Make it simple and to the point. I.e: sharing services, processes Q1, Q2 etc.

Privacy terms

Privacy

What does your privacy terms say and where can I find it?

Our privacy policy sets out how we use and deliver data to our clients. We’ll respect your privacy and respect your trust in our business. For further details please read our privacy policy terms.

Do I try to sell you other materials?

Sometimes, but not too often. Only if we think it’s relevant to your business. But, I promise that it will all be very clear with no surprises to you.

Is my personal data safe?

Yes, we do not hold private information in our computers as it is our priority to respect your privacy. We do not sell, share or lend anything to third party businesses.

How do you deal with cookies?

Please read our website privacy policy page.

Payments accepted

Payments

Do I get an invoice for my membership subscription?

You only get one if you buy guides, templates or any paid material.

Do you accept credit cards, and what other type of payments?

We accept all types of card payments – We offer Stripe as a payment provider. We no longer accept PayPal in the event you decide to purchase from us!

Do you refund me if I am not happy?

We will certainely do if you’re not happy with the product provided. You just need to ask and you’ll get a full refund no questions asked. The refund can take up to 5-6 working days!

Do I need to buy a membership to access/buy your material?

Not at all.  We do not force you to purchase any material from us, if you decide to do so, it will be at your own pace and it can be a one-off payment. You can buy a single or multiple documents, its entirely up to you, and no questions will be asked.

User account

Our SEO dashboard url login isn't public - we only share the link when you become a client.

Where do I find my account login?

We'll provide you with unique link when you sign-up.

How do I change my password?

Once you are logged in go to dashboard :.. my account !

I forgot/lost my password. How do I reset it?

You normally find a link “forgot password” under your login details, click it and you ill get an email notification allowing you to create a new one.

How do I delete my account?

We no longer allow our subscribers/members to delete their account themselves. You must send email asking us to delete your account.

Can I change my account settings?

Yes, of course, settings however are limited, but please let us know what sort of changes you would like us to make and do it.

What about newsletters?

Newsletters

How does it work?

You’ll get a around 25 newsletters per year, plus sporadically tips or mini reports on how to improve your online strategy. Unfortunately, we cannot write as often as we would like. This is however completely free of charge to our subscribers/members.

We’ll email you business guides/cases showing practical innovation processes, illustrating key points that are useful to your business. All emails will be of business interest and will contain easy steps to follow and/or you can also put it into practice straightway. We’ll always include a personal advice along with a conclusion.

We’ll reveal or recommend many useful blogs, links and time to time release white papers. Our aim is to help you identify and solve your own business issues in order to build a sustainable business.

We’ll respond to all questions you may have, as quicker as possible. However, it can take up to 24hrs before we reply, but bear with us.

Read our internal policy and if you have more questions read our FAQ's page.