I am Paul Alves, we’ve launched this site in 2011, we’ve just update it as this was my first post.
As you probably noticed, I am a firm believer in change. Whether it is in life or in business, things do change, people and processes improve and move on constantly.
The digital era brings us new concepts, tools and ideas, so therefore businesses need to adapt to this constant change. The way it is done doesn’t really matter. What counts is how quick and well you’ll do it. I am talking about innovation and new agile tactics to grab market opportunities.
In order to adapt, deliver and win customers over your business needs to listen, and provide what the customer is looking for. But do never forget this: Do not be average as they search and compare to your closest competitor.
Although I have been in business strategy for quite some time now, I would like to say that I’m best known as the “Mr strategy.” I am always learning and experimenting new tactics and practicing advanced marketing techniques and follow the best in S.E.O techniques for over 12 years.
My very first web (HTML) experience goes back to 1996-97, when I started a simple html website. I enjoyed so much that I knew I’d continue to work on and off pages, or helping friends craft their own article (s). Later I discover content page optimisation. Today, the online content strategy still is at the center of any buisness.
I often ask this – Have you set-up a business strategy/content plan? If your answer is what I think it is, then you’re ready for innovation and maybe some professional help. We certainly can help you improve your digital marketing strategy. If it doesn’t work start or set-up a brand new one!
Last updated on 31.05.16