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Sep 30 2017

Mr Lefoufu Diary – Preface

The dairy of a grumpy business owner. Reading time: 2 minutes This story covers our grumpy B2B hero Mr Lefoufu – frustrated, grumpy and disruptive. His business stands still, despite the attempts to generate meaningful leads. Our protagonist (Lefoufu) can’t keep up with market trends and new technologies. He’s desperate and running out of options, […]

Written by Paul Alves · Categorized: Inbound Marketing · Tagged: B2B Marketing Strategies

Apr 30 2017

Lead Generation -10 Quick Steps Guide

Lead-Generation-Quick-Guide

Reading time: 4-5 minutes. Lead generation has to be the honey’s bee of your Inbound marketing strategy. Whatever you do, you will be depending on content to reach out and get more leads, right? If you agree that content is key and you’re serious about your online strategy read this quick “Lead Generation Guide”. Developing […]

Written by Paul Alves · Categorized: Inbound Marketing · Tagged: A/B Testing, Conversion Rate, Digital Marketing Strategy, Email outbound, Inbound Marketing Leads, Landing Page Conversion

Nov 30 2015

Is It Possible To Calculate Inbound Marketing Lead Generation?

Calculate Inbound marketing

Are you able to calculate your lead generation in a B2B inbound campaign? Well, let me start by telling you that the most important elements you have to calculate in your lead generation business activities aren’t the cost-per-click, (CPC), cost-per-impression (CPI) or even cost-per-lead (CPL).   Are you among those people who neglect to measure […]

Written by Paul Alves · Categorized: Inbound Marketing · Tagged: Inbound Marketing Leads, Marketing Leads

Sep 17 2014

5 SMART Ways to Create Content Marketing

How to Create Content Marketing?

Creating and achieving SMART marketing goals in five steps. [Updated in 2019] Before you start creating any content marketing material – you might want to think how to plan it.  The very first thing you should consider is writing down your business and content marketing goals. Whether or not you find it difficult, it’s a […]

Written by Paul Alves · Categorized: Inbound Marketing · Tagged: Business Tips, Content Creation Steps, Content Marketing, Strategy Content Creation

Nov 28 2013

15 Tips to Improve Landing Page and User Experience

Improve your landing pages

Tips to improve landing pages With our tips you will improve your landing pages and above all you are helping your reader’s experience. They will reward you either by leaving a comment, sharing or buying your products. However, this is hard work and calls for a multi-ingredient planning. From targeted industry topics, synonyms, images to […]

Written by Paul Alves · Categorized: Inbound Marketing, SEO Content Strategy · Tagged: Custom Google Analytics, Landing Page Conversion, On-page Optimisation

May 28 2013

Start Social Media For Small Business-Part 2

Social-media-to-improve-brand-reputation

With “Social media techniques part two” article, I will be talking in more detail about how social media platforms can help you create positive brand awareness, increase your popularity and get traffic into your site. Originally this post was intended for beginners or intermediate profiles, but I think it’s useful to share with you all. […]

Written by Paul Alves · Categorized: Inbound Marketing, Social Media Marketing · Tagged: Social Media

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Paul AlvesI am here to help startup entrepreneurs, SMB's owners learn about digital marketing and online tactics. I do specialise in UX mapping, content SEO marketing. Newly adopted B.O.S and agile data-driven techniques to fully integrate with compelling content.
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