Why Marketing Automation?
Every marketing automation campaign should be planned and setup to help you automate marketing processes to educate and segment prospects or customers. It also should include and allow integration with your other tools to collect customer data when firing a specific campaign.
The ultimate goal is to automatically manage repetitive tasks or the the whole business marketing process such as email marketing series, blog posts content, videos, and other website actions. The marketing automation service will make your business more productive, agile whilst reducing tasks.
Online users do sometimes focus or enquire about how much this type of service will cost instead of trying to find out how they could improve lead generation and overall sales.
Have you ever asked yourself how Marketing Automation could help you convert big from the online traffic you get?
You’re not alone – it’s difficult and you’d be happy to know that the majority of businesses fail at it. To be more specific, 6 out of 10 businesses struggle to create, follow and see where their prospects are in their leads and/or sales funnel.
Did you know that…
Consider and answer yourself these questions:
- out of your monthly online traffic, how many visitors do you know are in the process of looking to download your report/ebook?
- out of the active visitors how many can you tell that are in the sales funnel final step (purchasing decision)? Can you see and forecast those?
The good news is you can do that.. starting now. Go and find out how your business is currently performing – you just need to download our free digital marketing assessment tool.
Why is the sales funnel so important in your marketing automation process?
Because, you’ll be seeing, understand patterns and start to put the elements together – example: some will be browsing around, others looking into learning or download guides, reports, so you can segment them all. Others will scan your services to compare with your main competitors, or let’s assume/say they are looking to contact you.
By planning ahead the main sequences that will first attract and engage your visitors/ users, you will then have a unique opportunity to offering them valuable content in exchange for their email details. This simple trade can turn your first time prospect into a warm lead at some point by simply offering a guide or a checklist. When providing them with valuable and free content, you are actually earning their trust, so that at later stage you can introduce a system to help you understand their pain points and needs before thinking in getting them as potential customers. You won’t regret it.
The aim of the game is to attract, and convice them that you are the expert in your field and the marketing automation system is your right hand. Using this principle can save you money and time – it is worth trying it.
You can then setup an email strategy starting with logic automation responder that includes a mix of useful free emails. This can be something like this: you first set up a welcome email, with a two day follow up that will reinforce your brand expertise and fifth day maybe you can offer/send them a copy of your new ebook or whatever document you might think they’ll fancy to have/download.
Marketing Automation can and will:
- Design effective marketing campaigns
- Help you automate and control email marketing campaigns
- Manage, analyse and extract behavioural user data
- Offer you real-time user data ( path, needs, downloads..)
- Lead you to quickly segment information about your visitors
- Sets a clear path/way within your sales funnels
- Get you more leads & help convert into more sales
- Create a solid relationship with your leads
- Analyse the strategies that are working better
Now, it’s time to get helpful and clever with your automated series of emails, get them to like you – it’s a bit like a relationship, start sharing useful information, give insightful and free resources, test, test, and ask more questions to get to know them and see what needs they have.
That’s it – imagine they are entering your sales funnel.
I would recommend start with recent market news, followed by industry advice (if regulated), step-by-step checklists, implementation guides, or any useful resources you may have at hand.
The key here is to show your expertise through highly engaging content.
Each engagement should reinforce your (brand) personality, opinions, stats so when they are at the point of making a purchasing decision, they’ll have you and your business in their mind instead of your competitors.
Fancy trying a powerful marketing automation system?
Why not try it before deciding. We can help you with that, becasue we use the system ourselves. We can assist you all along the way. The great big plus about this system is: your email campaigns and sales funnel work hand-in hand as it is designed to automate it for you, seamlessly, meaning it does all the work for you ready for you to read on your dashboard – why not give it a try?
To find out more about our marketing automation system – schedule (calendly- bottom right) a day for us to call you.