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Dec 30 2017

Digital Content Marketing Insights To Take Into 2018

Digital-Content-Marketing

As we turn this final page of digital content marketing and say goodbye to 2017, I thought we could take some time to reflect upon this past year. Why? Well, we can only benefit from this opportunity to prepare ourselves for the upcoming year by reviewing and analysing the previous one. We’ll start with online […]

Written by Paul Alves · Categorized: Digital Marketing Strategy · Tagged: A/B Testing, Digital Marketing Strategy, Strategy Tips

Jul 20 2017

13 Reasons Why Your Content Strategy is Failing

13 reasons your content is failing

[updated: 06.03.19]  Reading time: 6–7 minutes Did you ever ask yourself why your content fails? You should. Writing content that will attract and keep people coming back for more, can be daunting and exhausting. Here is a little framework (reminder for some) for you the reader, before we go into details. In order to develop […]

Written by Paul Alves · Categorized: SEO Content Strategy · Tagged: Auditing sites, Digital Marketing Strategy, Keyword Strategy, On-page Optimisation, Search Engine Optimisation

Apr 30 2017

Lead Generation -10 Quick Steps Guide

Lead-Generation-Quick-Guide

Reading time: 4-5 minutes. Lead generation has to be the honey’s bee of your Inbound marketing strategy. Whatever you do, you will be depending on content to reach out and get more leads, right? If you agree that content is key and you’re serious about your online strategy continue reading this quick “Lead Generation Guide”. […]

Written by Paul Alves · Categorized: Online Marketing Strategy · Tagged: A/B Testing, Conversion Rate, Digital Marketing Strategy, Email outbound, Inbound Marketing Leads, Landing Page Conversion

Feb 27 2017

How to fix your digital strategy while avoiding pitfalls?

Download-SWOT-Analysis-Template

Reading time: 6 minutes 55′. Did you say how to fix digital marketing strategy to adapt to customers, competition and market technology? But these changes haven’t really worked.. yet. Perhaps your online business is struggling to adjust to the new technologies and market demands? You’re naturally concerned, and your doubts are genuine. But do not […]

Written by Paul Alves · Categorized: Digital Marketing Strategy · Tagged: Business Strategy, Digital Marketing, Digital Marketing Strategy, Marketing Automation Process, Strategic Marketing Plan, Strategy Content

Oct 31 2013

How To Craft Great Content Marketing in 11 Steps

How to write great content marketing

Content marketing is more important than ever, according to a recent study, 56% of B2B find it an effective way to deliver return on investment (ROI). So the common question is : How do you create personalised and engaging content marketing? Why do you think big brands call on advertising agencies to help build their […]

Written by Paul Alves · Categorized: Online Marketing Strategy · Tagged: Content Marketing Examples, Digital Marketing Strategy, On-page Optimisation, Search Engine Optimisation

Jun 22 2013

Why A Solid Strategic Planning Is Crucial?

Adopting a strong business strategy vision

Why a solid strategy planning is crucial for so many modern businesses? Many businesses are struggling to adapt to to the current digital economy. But it shouldn’t be that way. Here we will explain why you should implement and revise your strategic plan. I like to think of the Internet as an immense and endless […]

Written by Paul Alves · Categorized: Digital Marketing Strategy · Tagged: Digital Marketing Strategy, Strategic Marketing Plan

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Paul AlvesI am here to help startup entrepreneurs, SMB's owners learn about digital marketing and online tactics. I do specialise in UX mapping, content SEO marketing. Newly adopted B.O.S and agile data-driven techniques to fully integrate with compelling content.
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Paul Alves

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