Reading time: 4-5 minutes. Lead generation has to be the honey’s bee of your Inbound marketing strategy. Whatever you do, you will be depending on content to reach out and get more leads, right? If you agree that content is key and you’re serious about your online strategy continue reading this quick “Lead Generation Guide”. […]
Is It Possible To Calculate Inbound Marketing Lead Generation?
Are you able to calculate your lead generation in a B2B inbound campaign? Well, let me start by telling you that the most important elements you have to calculate in your lead generation business activities aren’t the cost-per-click, (CPC), cost-per-impression (CPI) or even cost-per-lead (CPL). Are you among those people who neglect to measure […]