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Apr 30 2018

Content or SEO Audit?

Content-SEO-Audit

Content or SEO audit – Which one and Why do we need it? When a site starts to hold alot of content (posts, images, videos, pdf guides, checklists, tutorials … etc) and it’s growing further, an audit is required. But the question that will pop out is: Which one should we do? Content or SEO Audit? […]

Written by Paul Alves · Categorized: SEO Content Strategy · Tagged: Affordable Seo Services, Auditing sites, Custom Google Analytics, Keyword Strategy

Jul 20 2017

13 Reasons Why Your Content Strategy is Failing

13 reasons your content is failing

[updated: 06.03.19]  Reading time: 6–7 minutes Did you ever ask yourself why your content fails? You should. Writing content that will attract and keep people coming back for more, can be daunting and exhausting. Here is a little framework (reminder for some) for you the reader, before we go into details. In order to develop […]

Written by Paul Alves · Categorized: SEO Content Strategy · Tagged: Auditing sites, Digital Marketing Strategy, Keyword Strategy, On-page Optimisation, Search Engine Optimisation

Sep 23 2013

12 Steps to Control your Business Strategy

Digital business strategy

Why developing a business strategy is vital? [Updated] From an early age we are trained to perform tasks, the right way. It all starts at school with a strategic plan of action.  With our parents; at work; and so on. . At the present time,  business strategy is one of the most important steps you […]

Written by Paul Alves · Categorized: Digital Marketing Strategy · Tagged: Content Marketing Examples, Digital Marketing, Keyword Strategy, Marketing Strategy, Strategic Marketing Plan, Strategy Content

Jul 27 2013

Perform Keyword Research And Implement It In 8 Easy Steps

Keyword selection vital for your seo strategy

Want to see your pages jumping up to the first page of Google for a particular Keyword phrase? Well, it was a time where people would grab one keyword and spread it around the page. That practise is no longer good. Before we continue let me refresh or remind you of what the “Hummingbird” concept […]

Written by Paul Alves · Categorized: SEO Content Strategy · Tagged: Hummingbird, Keyword Strategy, Search Engine Optimisation

Paul AlvesI am here to help startup entrepreneurs, SMB's owners learn about digital marketing and online tactics. I do specialise in UX mapping, content SEO marketing. Newly adopted B.O.S and agile data-driven techniques to fully integrate with compelling content.
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