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Jun 02 2018

Why Link Building Strategy?

Link-building-steps

Why do you need link building? Many ask why link building still is one of the most important skills in the SEO industry. If you keep reading, you’ll understand it soon enough. If you’ve been doing SEO the old fashioned way – probably something that looks like this: You’ve done your on-page SEO, i.e. changed […]

Written by Paul Alves · Categorized: SEO Content Strategy · Tagged: Search Engine Optimisation, SEO tactics, Strategy Content

Mar 31 2018

Vertical Search Hacks to Rank Quicker

Vertical search engines for European cites

Vertical search – what does it mean? Vertical search is pretty much similar to universal search, except that vertical search engine focuses on a specific category, media type or genre of content, according to Wikipedia. Vertical Search hacks will be presented further down. There is however, a combination of vertical search engines and big data […]

Written by Paul Alves · Categorized: SEO Content Strategy · Tagged: Content Creation Steps, Search Engine Optimisation

Jul 20 2017

13 Reasons Why Your Content Strategy is Failing

13 reasons your content is failing

[updated: 06.03.19]  Reading time: 6–7 minutes Did you ever ask yourself why your content fails? You should. Writing content that will attract and keep people coming back for more, can be daunting and exhausting. Here is a little framework (reminder for some) for you the reader, before we go into details. In order to develop […]

Written by Paul Alves · Categorized: SEO Content Strategy · Tagged: Auditing sites, Digital Marketing Strategy, Keyword Strategy, On-page Optimisation, Search Engine Optimisation

Jan 21 2015

How to Create Content with a Top Tip List?

How to Write Top Tips List

Writing interesting content that’s good enough to attract the key audience is what any responsible business owner should do to keep their business going. But we want more. We want first time customers to be involved, astonished, hungry, always coming back for more. Here’s an example: You own a small restaurant and the first thing […]

Written by Paul Alves · Categorized: SEO Content Strategy · Tagged: Search Engine Optimisation

Oct 31 2013

How To Craft Great Content Marketing in 11 Steps

How to write great content marketing

Content marketing is more important than ever, according to a recent study, 56% of B2B find it an effective way to deliver return on investment (ROI). So the common question is : How do you create personalised and engaging content marketing? Why do you think big brands call on advertising agencies to help build their […]

Written by Paul Alves · Categorized: Online Marketing Strategy · Tagged: Content Marketing Examples, Digital Marketing Strategy, On-page Optimisation, Search Engine Optimisation

Aug 27 2013

Which Seo Techniques Should You Use

Which SEO techniques to use?

Which SEO strategies should your business use? SEO has become fully integrate in any digital marketing strategy. Many would not use it as such, however, do not take SEO as wild card technique to promote your site. Recent Google-Panda , Hummingbird and Penguins updates have scared and steered people towards a pool of mixed techniques […]

Written by Paul Alves · Categorized: SEO Content Strategy · Tagged: Affordable Seo Services, Search Engine Optimisation, SEO

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Paul AlvesI am here to help startup entrepreneurs, SMB's owners learn about digital marketing and online tactics. I do specialise in UX mapping, content SEO marketing. Newly adopted B.O.S and agile data-driven techniques to fully integrate with compelling content.
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Paul Alves

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